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Why Media Monitoring ?
Media monitoring is a professional services covering thousands of news and heavy workload. The keywords and clipping requirements are frequently changed. Small and medium companies, large enterprises and even government are difficult to complete with their own media monitoring of the content from a large number of newspapers, magazines and Internet news portals. They must mostly rely on professional media monitoring company to complete the demand for news clippings.
Why choose ChinaClipping ?
ChinaClipping take press clippings from all publications all across Greater China (HK/TW/China) including major daily publications and news portals on the Internet. We can supply press cuttings to you in a digital form, or in their original context clipped from the page and sent to you via various mail services. At ChinaClipping we perform a much more detailed and thorough search of these publications than you would be able to do yourself, plus of course to do it yourself would take a very long time as the process is quite labour intensive.
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HOME > Services (Media Analysis) |
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Each piece of news or advertisement observed by media monitoring has its own significance. The data have their individual significance and also as a whole provide us with new and guiding knowledge. Media analysis is carried out to make sure that the message and the information revealed in a periodic and thematic sense by the monitored data is interpreted in a compact, easy to understand way to bear a more functional character so that the customer could have an idea of the current situation and could devise strategies to achieve the goals desired.
ChinaClipping interprets the data observed by the monitoring of the media in periods of time such as monthly or in every three months.
The analysis could aim to observe the effectiveness of a press release or to compare and contrast the media coverage of the ratio of all the brands or companies in a sector or how these brands/companies are covered by the media. Media analysis enables customers to see the effectiveness of PR and promotional activities and observe the general tendencies and situation in the sector. With accession to these data communication strategies that needs to be modified and developed are devised.
Media analysis could be made for news, advertisements, and in various contents as well as for radio and internet broadcasts individually.
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