ChinaClipping television & radio broadcast monitoring service cuts through the clutter to help you improve research efficiency and make more informed business decisions:

Quickly monitor media coverage - whatˇs being reported in TV newscasts about your company, products, clients and competitors. With immediate broadcast monitoring access to the latest transcripts of TV news programs from across Greater China, you can maximize positive coverage and monitor emerging issues.

  - Monitor television coverage (public relations and brand management);
  - Track industry trends and opinions (investor relations);
  - Gain consumer insight (market research);
  - Identify competitor innovations or business opportunities (business development);